Sources+for++thesis

__**Janelle's Contribution**__

1. Full sized adds currently being run by bmobile [|**http://www.bmobile.co.tt/home**]

2. Marketing strategies used in the mobile market. many of which are used by bmobile and digicel. [|**http://www.fastcompany.com/blog/sebastian-pistritto/marketing-strategies-grow-your-business/how-develop-mobile-marketing-strate**]

3. scholarly journals- Mobile Communication and Society; a global perspective. []

__**Jehana sources-**__

1) "Business Agility: Strategies for gaining competitive advantage through mobile business solutions." Author- Nicholas D.Evans. 2002 Prentice-Hall Inc. Library of congress, USA.

2) Communication assumptions in consumer research: An alternative socio-cognitive approach" Authors- Torsten Ringberg, Markus Reihlen. Consumption Markets & Culture. Vol. 11, No. 3, September 2008, 173–189

http://www.consumerculturetheory.org/about

http://acjournal.org/holdings/vol10/03_Fall/articles/brubaker.php - (not a source for thesis). This source was found by Jehana. Its the Lit Review that she wanted us to take a look at from the scholarly article she did for class.

__**Lauren's contribution**__ []

__**Lesley's Contribution**__

an article on how personal preferences influence consumers. This helps to solidfy the notion that consumers are active rather than passive.

http://coms191spring2009.wikispaces.com/file/view/Phan+San+-+Mobile+Media+and+Communication.pdf - an article on Mobile Media and Communication by James Katz

http://www.indiatogether.org/2006/jul/med-roles.htm- The sterotypes of women and men frequently used in advetisements in India. (Can be used as a point of reference)